Video content has grown in popularity as a marketing tool in recent years. The growth of social media networks and the widespread availability of smartphones has made it simpler than ever to produce and disseminate videos. The purpose of this article is to investigate the development of marketing using video, paying special attention to the exponential growth of video over the past decade and the problems that this widespread use of video presents.
Growth of Online Video:
The use of videos in advertising has skyrocketed during the past decade. Cisco forecasted that in 2019, video made up 80% of all internet traffic. The demand for video material is clearly on the rise, since this figure is up 64% from 2014, (the year VidMachine was launched) . There are a number of causes for this expansion.
To begin with, technological developments have decreased the time and monetary investment required to produce video content. The cameras on modern smartphones are excellent, and editing programs are easily accessible. Because of this, even tiny firms can create videos that look like they were made by a big studio.
Second, video content distribution has been facilitated by social media. There are millions of people using social media sites like Facebook, Instagram, and YouTube every day, and videos posted to these sites are more likely to be shared than other sorts of posts.
Thirdly, customers gravitate toward video. It is projected that 85% of all American internet users will watch online video material at least once every month.
Oversaturation of online video:
The increasing prevalence of videos in advertising has brought both opportunities and difficulties. There is a lot of competition for attention in the video content market. Video content is everywhere these days, and consumers have learned to pick and choose what they watch. They are more inclined to overlook or even actively reject low-quality video content or messaging that is irrelevant to their interests.
Due to its ubiquitous nature, video has sparked a call for fresh approaches to the medium. Customers want more than just a spokesperson or a show-and-tell of a product. People are looking for entertainment, interaction, and education. If a brand can’t live up to these standards, it will be left in the dust.
Over the past decade, video marketing has come a long way, with videos making up a larger and larger share of all online traffic. This expansion has brought benefits, but it has also brought difficulties. To stand out in the sea of videos, it is necessary to produce material of the highest possible quality and utility. To stand out from the crowd and get people interested in a brand’s products, marketers need to get creative. It will be fascinating to see the development and adaptation of video marketing as its use continues to expand and consumers’ preferences change.
If you’re looking to create high-quality video content for your marketing campaigns, look no further than Vidmacihne.com. Our team of video experts can help you craft engaging and innovative video content. Contact us to take the first step towards standing out in the crowded world of video marketing.